[over the mountain]

off-field marketing and branding seems to be very important to him. fairly volatile ingredient.

lebron's "decision" was a disaster but he has done a great job of rebounding and marketing himself as a family man. A lot more crossover markets to tap into as a family guy basketball star vs a basketball star. (puns intentional - im cheesy)

sherman's constant public chatter and now-famous post game interview seemed to work out well for him so far.

Personally, i find manziel's money gesture lame.

but CREAM