Simmons' Take
If you get past the sensational header, the article cites a multitude of ways fans are coping with this team. Most of the content is based around fan letters and shows how team loyalty is not some static, all or nothing concept. Towards the end, Simmons even talks about how he's gone against a few of his own "20 Rules for Being a Fan" once he moved out of Boston and had kids.
I also didn't know David Chang is a fan and that he wanted to kickstart a fund to buy the team.