In 2020 the WFT was 6th in revenue generation amongst all teams. Revenue includes sponsorships, partnerships, tix, concessions and merch amongst other categories.
https://www.statista.com/statistics/...teams-in-2010/
It should be noted the revenue generated by the team has declined significantly since then but still top 10. This despite the tix sales which we know definitively are atrocious.
The Bucs were one of the worst selling teams until two weeks before their Super Bowl. So winning will change things quickly.
I for one will buy merch for the first time in over a decade. Once the name change happened I donated all my redskins merch to a local church clothing pantry (except for my script R knit hat) so I am ready for a wardrobe update.