Quote:
Originally Posted by That Guy
saying they don't work is a bit disingenuous. Whether that work is overcompensated is another question. (Parallels to "are athletes paid too much?")
however, for everyone that does end up making a million+ a year, there are thousands of failed influencer wannabes that spend a lot of time for nothing.
It's a branding/marketing business and spending 2-3 years trying to convince people that you're worth something (and generally getting little money and a bunch of trolling in return is a not great experience).
same as youtube or twitch or instagram etc etc etc
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Great post.
Understanding an influencer is something anyone that went to high school in the US, at any point in time, can relate to. Think back to your high school graduating class. There are probably about 10-20 kids you can think of who were 'cool', that others (or even you) looked up to. They were often good looking, nominated for prom king & queen, maybe they were cheerleaders, or star athletes, or very likeable. Sometimes they were bullies.
Now think of the one person in that group who stood out as exceptional in these regards. Influencers are those folks, except they figured out how to do the same thing on a social media platform and scale it up to the point where a company might pay them to espouse their brand for the sake of advertising.
Katie Feeney is that girl in school who all the girls wanted to be, and all the guys wanted to be with.