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i don't have any real problems with video game prices (its a lot fo work/content, and most have at least 40 hours or so of gameplay in them... better than movies, interactive too).
sega tried the branding war with EA, EA outspent them and it was over. being the cheaper alternative is really a much better way to get a fanbase. first, its cheap, so you might think "why not?" and pick up a copy... after trying it, you see its almost as good as madden "but its soo much cheaper"...
if they get a fanbase, then they can work on making it better. unlike sega, they own media channels which the perfect demographics and can get cheaper ad rates.
either way, more competition means either cheaper nfl games, or better ones... so i'm not going to complain.
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