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because they think its that important, and if you let one guy out, then that lets other's make excuses or schedule excuses for those days. Its possibl the only time before the season they have to hammer home the importance of not wasting money, dealing with the public/media, expectations and the rest. Its in the leagues best interest and the players... and well, they obviously want to make sure everyone is there.
on a side note, i really wish taylor had an agent or PR guy to at least give some indication of what's up, cause he really seems to like keeping things quiet.
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