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just meant that Madden seems to be gettin old. he's gettin up there you know?
of course EA is a big gaming name, as is Sega, but thats to gamers. to most of the people who buy these games at Wal-Mart, its all about MADDEN, NFL, ESPN etc. no one would buy SEGA football or EA football. if Madden didn't renew the contract you could be sure EA would pick another franchise name quick, and they'd lose alot of the 10 year name recognition of Madden to the non-gamers. ESPN as a name could be bigger than whatever they choose, and make more kids pick it up instead of EA's new Al Micheals Football '06. again, talking about the majority of the buyer$ out there, who arent necessarily 'gamers'.
of course playing the same game for years will make playing another seem weird. but just cuz you are used to something doesn't make it better. to me, thats exactly the problem with Madden. it's been the same game for years..
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