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Originally Posted by Mattyk72
The timing of them pulling the supersize menu items is curious. Perhaps it had nothing to do with the movie, but I really doubt it. McDonald's obviously took notice of the movie and it's success, issuing press releases denouncing the film and they went as far as taking out full page newspaper ads and placing 30 second ad spots in the opening movie trailer section of the movie.
You're right about the money, the movie threatened to hit them where it hurts, the wallet, and they acted accordingly.
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That's true about pulling the supersize items. They saw ridiculous class action suits on the horizon, and rather than fight them, they eliminated the supersize items, thereby eliminating that income stream. But they compensated by offering the healthy items (milk, fruit) to add incremental revenue streams. Net effect of the moves as a whole was positive to the bottom line.
Good movie. But don't you find it curious that since that move by McDonald's, Burger King has pounced, adding more and more unhealthy choices to the menu? The BK Stacker, which came out recently, (oh my God that thing is so good) is advertised as simply MEAT AND CHEESE. It's a friggin heart attack on a bun. And yet Burger King is somehow getting off scott free for being so unhealthy for consumers.
That film was good, but seeing people go after McDonald's for it was completely unfair. McDonalds certainly felt it was unfair, but rather than fight the tide, they went with it and summoned the ingenuity to maintain their revenue stream in other ways. Meanwhile, Burger King is capitalizing on the opportunity to capture market share amongst consumers who want to eat a buttload of fries, regardless of how bad it is for you. You can't blame Burger King, they're not caught in the crosshairs of this movie, and there's an opportunity in front of them to make money. The real root problem? Americans simply have unhealthy eating habits. You shouldn't blame McDonald's, it's not their fault that people like to eat a buttload of french fries. The demand for unhealthy food is the problem, not the supply.