[MTK]

There's nothing about kool-aid here, it's very simple. If you don't like it, don't pony up the $$ for it. Seriously, what's so hard about that? The people that are getting "ripped off" are the ones that are willing to pay the money. It's all about what value you place on something. I guarantee that even at the increased price, those new jerseys will sell like crazy. It's simple economics. The price is right for enough people to warrant that price, otherwise they wouldn't be able to charge that price.