[70Chip]

This need to make a marketing splash is indicative of a very childish inabilty on the part of Dan Snyder to defer gratification. He can't even swallow the idea of a ho-hum announcement in the runup to the Super Bowl in order to achieve someting truly marketable down the road. If he doesn't do the right thing here, one can only conclude that he is really only interested in making money. My position heretofore has been that while he certainly is in it for the money, he understands that winning is the best way to do that. I'm starting to think that he feels that winning is more like a bonus that he may at some point slide ass-backwards into, but is not his primary strategy going forward. The first goal is to protect the bottom-line and if he can win as well then that would be great. It's a losing strategy.