Agreed, last September they had Cooley for $35 but now he is all big-time

. I'm actually paying the price for the Campbell because I really want Campbell's auto on a 75th Anniversary Throwback helmet (and I got a good price on the helmet so I could justify the autograph price - at least to myself), but I frankly don't know how you can actually justify that price except that there are a few suckers out there like me who will pay it. The nice thing about PSGameGear which maybe does help justify their prices a bit, is that if you do a mail-in order they send you a really nice COA that includes a picture of the player signing your item. It's really a very nice service that adds real value to the item if you ever wanted to sell.
That said, I'm also getting a Sam Huff autographed helmet and only paying $35 for a Hall of Famer's signature (Charley Taylor only charges $10), so explain that one to me.