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RobH4413 · 06-21-2008, 08:56 AM

I'm about a quarter of the way through "The Political Brain".

It's kind of interesting... but he is really left leaning. Still... neat read so far.

"The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation by Drew Westen, professor of psychology and psychiatry at Emory University. Westen shows how politicians can capture the hearts and minds of the electorate through examples of what candidates have said—or could have said—in debates, speeches, and ads.

The Political Brain shows how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can’t change the structure of the brain. But you can change the way you appeal to it."

06-21-2008, 08:56 AM	#97
RobH4413 Wildcard Bitches Join Date: Jan 2006 Location: Bethesda, MD Age: 41 Posts: 2,638	Re: What Are You Reading? I'm about a quarter of the way through "The Political Brain". It's kind of interesting... but he is really left leaning. Still... neat read so far. "The Political Brain is a ground-breaking investigation into the role of emotion in determining the political life of the nation by Drew Westen, professor of psychology and psychiatry at Emory University. Westen shows how politicians can capture the hearts and minds of the electorate through examples of what candidates have said—or could have said—in debates, speeches, and ads. The Political Brain shows how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can’t change the structure of the brain. But you can change the way you appeal to it." __________________ This is what happens when you find a stranger in the Alps!