Quote:
Originally Posted by firstdown
They have been doing polls using class and race for sometime now so I don't think Obama has anything to do with the type of polling done.
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Yeah, it's quite simple why they look at it that way. It's the same reason advertisers break people up by demographic. They want to target certain messages to certain audiences, and based on age/income/race/gender/location, they can tailor the message and distribute it in an efficient manner to garner more votes. If white women aged 18-35 are already heavily favoring Obama, he can refrain from putting too many TV ads on Lifetime and Oxygen. If white men are favoring McCain, he can refrain from advertising during major sporting events.
Same reason you see more commercials for beer and Ford Mustangs during football games than you do during Entertainment Tonight.