Quote:
Originally Posted by dmek25
schneed, i have a question. why does any other insurance offer price breaks for people that really dont use it. except for medical?
|
It's an incentive for less risky people to become customers. They're not going to use/abuse your service as much as other customers therefore they're the kind of customers that will help your bottom line. They're less likely to default, get into an accident, suffer health issues (life insurance), etc...cash-cow customers as opposed to
deadbeat customers.