The Long Term Care Market is really a very different animal when it comes to insurance. Basically you have five carriers running the show: New York Life, Mass Mutual, Met Life, Northwestern Mutual, (NYL and NM are one and two), and Guardian.
But even a few of the big five are starting to jump ship and get out of the long-term care business because it's such a tough market to sustain profitability over time. So there's no way the government, with no brokers or agents pushing it's product, could compete with the major insurance carriers and their marketing machines.
Guardian to Leave LTC Insurance Market | LifeHealthPro