NFL ratings, TV deals, Jersey sales, Rule changes, Expansion, etc

[FrenchSkin]

Originally Posted by MTK

I think the new helmet rule is just PR about making the game safer more than anything, they’ll only flag the most egregious ones.

Agreed.
I also think in "Lowering the head to initiate contact with the helmet”, the key word is "to". Basically the rule is targeting the intention to hit with the helmet.
The way I get it, it's not forbidden to lower your head, contact with the helmet can occur if it's incidental, what's forbidden is to lower the head in order to hit with the helmet.