Truck Event Help

[EternalEnigma21]

I got a promotion at work and my new job requires me to coordinate a grassroots marketing campaign to promote our products...

Toyota is co-oping me 50% up to 5k to put on a Tundra Launch Event. I proposed a huge Truck Show/ Party to my boss fully expecting it to be shot down for the budget reasons, but he's all for it...

Now Im nervous... I'm a car salesman... and a trainer... not an event planner.

I'm having a few contests people can enter their trucks into, and I have these guys helping with the entertainment. I'm spending around 5K between mailing invitations, securing the location, and jumpworks.

I still need food vendors, rest rooms, and music... at the least. I'm also on the lookout for one of those guys to bring in a mechanical bull and charge whatever they want for rides... hopefully I won't have to pay them if they can cover their own costs...

What I need is publicity. I need enough people to show up to make my boss believe grassroots marketing is not a waste of money. we spend far too much in ad campaigns.

Also any ideas for the event itself would be greatly appreciated!