Redskins' Dan Snyder Announces Creation of Foundation to Help Native Americans

[skinsfan69]

Originally Posted by saden1

Snyder has been devaluing the prestige of the Redskins brand for a better part of a decade now and this PR move isn't going to change that nor will it change the desire by many to have the name changed. The loss of the Redskins trademark is inevitable and I for one hope it happens. These Redskins are not the Redskins of yesteryears and every year that passes by it becomes harder to relate the brand. Honestly, this is a great opportunity to re-brand the team before the brand's value becomes junk. It worked for Arthur Anderson, I can't imagine why it wouldn't work for Daniel Snyer.

It's already devalued. But that's not because of resistance to change the name.