All things off season 2015.

[over the mountain]

http://finance.yahoo.com/news/heres-...143608921.html

a quick read, straight to the point argument for why the NFL handed out the punishment they did.

If you view this as just a strictly PSI issue for one game = it would seem harsh

if you view this as more than a PSI issue for one game = it would seem fair imo

** i fully believe that if the term "tampered" was used from the beginning instead of "deflate", public opinion would be more critical of Brady and the Pats.

I believe that 2 of the more important aspects of persuading a group of people comes down to branding (think anti-abortion compared to pro-life or riots versus protest or pro-2nd amendment versus pro-gun) and primacy over recency.

You get your story out first, you tell it in a way that people can readily understand and present it in a way that seems believable = people's brains will accept it as true bc people's brains want things to be simple, easy and routine.

You present something that gives the brain pause or doesnt quite pass the subconscious smell test = brain is activated and brain starts looking at things critically .. sometimes too critically if bells and alarms went off.