Come up with a new name for the Redskins

[MTK]

Honestly that entire list outside of WFT and wolves is pretty bad. I sure hope there are better names being considered at this point.

[calia]

Originally Posted by MTK

Honestly that entire list outside of WFT and wolves is pretty bad. I sure hope there are better names being considered at this point.

This


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[CRedskinsRule]

Originally Posted by MTK

Honestly that entire list outside of WFT and wolves is pretty bad. I sure hope there are better names being considered at this point.

I think the final name has to be in that list. As much as they are driving the videos, and Wright said (paraphrasing) that these videos are crafted after the process has passed that point in the process.

“... We’re always a few steps ahead of that in the process," Wright said July 29. "If we’ve had time to make content around it, we’ve moved past it. … But yes, it has been narrowed down.”

https://t.co/f9CmY11S87

I seriously doubt there is any hidden name out there otherwise this whole building the brand showcase falls flat.

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[MTK]

Originally Posted by CRedskinsRule

I think the final name has to be in that list. As much as they are driving the videos, and Wright said (paraphrasing) that these videos are crafted after the process has passed that point in the process.


I seriously doubt there is any hidden name out there otherwise this whole building the brand showcase falls flat.

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I don't think we can even say that's the list they're going from though. There were several other lists that fans were voting on back when they did that.

[CRedskinsRule]

Originally Posted by MTK

I don't think we can even say that's the list they're going from though. There were several other lists that fans were voting on back when they did that.

I think it's fair to rationalize that the 3 names that they are choosing from were at least spotlighted in the Making the Brand Videos. Those 8 are the ones from this most current one. I just don't think this front office, and Jason Wright particularly is trying to be super secretive about it. I think they are trying to walk the fanbase to the one that is the eventual new name.

For me it's pretty easy to see Wolves/RedWolves (W/RW) as being where these videos point to. Whether it's the subtle imagery points in the flip sheets, the multiple fan groups howling, or even the words they use to describe the final choice. They all easily can be pointed to W/RW. I believe in fan polling RedWolves was the leading name, and they are doing nothing with these videos to minimize or reduce it's popularity. Instead, through subtle and not so subtle imagery they are reinforcing the W/RW imagery and sounds. Short of having wolves running in the background, I doubt they could do much more to highlight that name as an option.

[skinsfaninok]

Originally Posted by MTK

Honestly that entire list outside of WFT and wolves is pretty bad. I sure hope there are better names being considered at this point.

Agree, just stick with WFT if that's the case

[CRedskinsRule]

Originally Posted by skinsfaninok

Agree, just stick with WFT if that's the case

They are not sticking with WFT.

It isn't happening for a thousand reasons, but the simplest few are that it doesn't reflect any of the traits that they keep harping on. It doesn't provide for expanding the base beyond DC. It doesn't move from the realm of generic.
It was a placeholder and they didn't spend massive marketing capital and brand awareness efforts to in the end say "It's WFT".

I could go on about it but I only slept at the holiday Inn express one night.

I would guess that their next Making the Brand video will be in the November/December time frame and it will be all about moving how they chose WFT as a placeholder and how it is time to move into the future with a new identity beyond WFT.



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