Come up with a new name for the Redskins

[skinsfaninok]

Originally Posted by CRedskinsRule

This. The marketing and branding going on is spot checking for any pitfalls because they can't just announce the name and hope the legal stuff follows.

It is very clear that they have a plan in place and are following it. Along the way, I believe, they are trying to give the fan base an decent view of the process so that people know it was a diligent effort.

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It helps bring the fanbase closer to the team.. It's a very smart move. Some people will be happy others mad about the name but overall eventually everyone will get used to whatever it is...