Changing The Team Name, Give It A Rest!!

[Redskins247]

I for one, would like a clean slate going forward. New owner, new stadium, new name. Wash all the Snyder leftovers down the drain, and hopefully winning as well. Like Kevin Sheehan said, call them something like the Washing Football Club and put the old logo back on on the helmets with the uniforms we used to have...best case scenario to me.

[Summo]

To me it sounds like they are trying to say all the right things and keep ramping up the fans fervor and not explicitly saying that they are or aren't changing the name and keep pointing the conversation towards winning and looking to the future.

IMO with the costs of re-branding yet again, that cant be a priority, not with the stadium in shambles and all the costs to fix it temporarily. And what the cost of building a new stadium will be, which is the ultimate goal, I think the compromise will be they will ultimately keep the Commanders name and re-design the uniforms to look like the Redskin/WFT ones and everyone will be happy, not really but close enough.

[SkinsGuru]

Originally Posted by Summo

To me it sounds like they are trying to say all the right things and keep ramping up the fans fervor and not explicitly saying that they are or aren't changing the name and keep pointing the conversation towards winning and looking to the future.

IMO with the costs of re-branding yet again, that cant be a priority, not with the stadium in shambles and all the costs to fix it temporarily. And what the cost of building a new stadium will be, which is the ultimate goal, I think the compromise will be they will ultimately keep the Commanders name and re-design the uniforms to look like the Redskin/WFT ones and everyone will be happy, not really but close enough.

rebranding is a money maker . . . there are some upfront costs, but, especially with new ownership fever, the merchandize sales will be through the roofs. Source:

"There's really some decent money in changing the logo," explains Nola Agha, an associate professor of sport management at the University of San Francisco and a board member for the North American Association of Sports Economists. "What you have is a new revenue stream ... from selling merchandise, licensing or anything that has the new logo on it."

It helps the team that NFL franchises tend to make money regardless of athletic performance. Kenneth Shropshire, the CEO of the Global Sport Institute at Arizona State University, notes that team values generally rise "no matter what shortfall is taking place at the moment."

That was from an old article, but have read many regarding it. and with the hate of the name Commanders, seems like merchandize sales for a new name selected by the fans would be a HUGE windfall of cash!!

[Summo]

Originally Posted by SkinsGuru

rebranding is a money maker . . . there are some upfront costs, but, especially with new ownership fever, the merchandize sales will be through the roofs. Source:



That was from an old article, but have read many regarding it. and with the hate of the name Commanders, seems like merchandize sales for a new name selected by the fans would be a HUGE windfall of cash!!

I would think it would be a windfall for changing it once, but three times in 4 years? Not so sure about that. Besides the revenue sharing, it all goes into one pot and distributed evenly so I would think the other 31 owners would have a say as well.

[SkinsGuru]

Originally Posted by Summo

I would think it would be a windfall for changing it once, but three times in 4 years? Not so sure about that. Besides the revenue sharing, it all goes into one pot and distributed evenly so I would think the other 31 owners would have a say as well.

this would be the only one the fans wanted . . . NOBODY i personally know that is a fan has bought anything with Commanders on it . . . NOBODY! Some of you may have, but i guarantee that if it is rebranded to a name selected by fans while the new ownership honeymoon is still in effect, just about everyone would buy something. I know I would. I actually got Johan Dodson jersey for Christmas last year and asked for a receipt to return it. I simply cannot wear that shit.

[Summo]

Originally Posted by SkinsGuru

this would be the only one the fans wanted . . . NOBODY i personally know that is a fan has bought anything with Commanders on it . . . NOBODY! Some of you may have, but i guarantee that if it is rebranded to a name selected by fans while the new ownership honeymoon is still in effect, just about everyone would buy something. I know I would. I actually got Johan Dodson jersey for Christmas last year and asked for a receipt to return it. I simply cannot wear that shit.

That’s ok. I guarantee I’ve bought enough merchandise to make up the lack of purchases by you and all three of your friends

[nonniey]

Originally Posted by Summo

That’s ok. I guarantee I’ve bought enough merchandise to make up the lack of purchases by you and all three of your friends

Well I seriously doubt you made up for it as the C word merchandise is dead last in NFL sales.

[SkinsGuru]

Originally Posted by Summo

That’s ok. I guarantee I’ve bought enough merchandise to make up the lack of purchases by you and all three of your friends

lol . .. ok . . . Commanders merchandise sales have been one of the lowest of all franchises . . . but you know better.