The Zidane Incident

[724Skinsfan]

Originally Posted by Schneed10

Yeah but dude, how do media outlets decide what to put on TV? The ones that bring the most revenue. Which ones bring the most revenue? The ones that advertisers are willing to pay the most for a 30 second ad slot. Which sports are they willing to pay the most for a 30 second ad slot? The sport more people want to watch.

The sports shown on TV and covered in the papers are the ones that fans are most interested in. Fan interest drives what's covered in the media, it's not the media that decides it for us.

When it comes down to it, more Americans want to watch football and baseball than do soccer or hockey. Why? Don't know for sure, but it's not because the media covers football and baseball. That puts the cart before the horse.

It all comes back to the almighty dollar.

Schneed, you've got a point there but there also a way to increase revenues by introducing new features and programming to the viewing public. Done in the right way the media can continue attracting a larger audience which of course brings in more advertising and more money. ESPN isn't just reactionary sports programming, they do a good job of introducing and promoting a lot of new sports entertainment programming.