Next Year's Cap Situation

[Schneed10]

Originally Posted by That Guy

until proven otherwise, the NFL is still a growth industry. prices and the cap have never gone down, which means it hasn't peeked yet. before believing any such proclamations to the contrary, i'll have to see statistical proof that the money's drying up.

Not drying up by any means. But what drove the growth over the last five years or so (which led up to the new TV deal) was an increase in TV ratings.

The more eyes watching TV, the more advertisers pay for the 30-second slots.

It'd be good if I could find some data and I'll try to do so, but I'm asserting that TV ratings aren't going to increase here in the US at the same rate that they've been increasing over the last few years.

The NFL could still expand TV viewership into Mexico, Europe, or Canada. That would spur growth, for sure.