Theismann out, Jaws in on MNF

[MTK]

Originally Posted by SmootSmack

I mean let me just preface by saying I don't necessarily agree with the philosophy as a football fan. But from a business standpoint, I understand what the intent is. Basically, what better stage to promote all your other properties than Monday Night Football? The idea being that if you're watching MNF and Jimmy Kimmel comes on and plugs his show that Wednesday night maybe some more people will watch Kimmel. Then while they're watching Kimmel they'll be some promo spots for Good Morning America the next morning and that will lead into The View and thats being filmed live in Walt Disney World. And then you go WDW and you see a big movie poster for the latest Pirates of the Caribbean movie and then you see the movie and you decide you want your own Disney eye patch, so you go to the Disney Store...and so on.

How successful MNF has been in helping the other properties, I really can't say.

I understand the business aspect, but coming from a football fan's perspective it's not what football fans want. They're turning the game into a spectacle and taking the focus away from the game.

[SmootSmack]

Originally Posted by Mattyk72

I understand the business aspect, but coming from a football fan's perspective it's not what football fans want. They're turning the game into a spectacle and taking the focus away from the game.

I understand. The challenge is how do we grow an audience beyond the core football fan without losing the core fan? But enough about my job...

[MTK]

Originally Posted by SmootSmack

I understand. The challenge is how do we grow an audience beyond the core football fan without losing the core fan? But enough about my job...

I think they went a little over the top last year, hopefully they can reel it back in a bit this year. Less glitz and shtick, more focus on the game.