Urlacher fined $100,000

[Hijinx]

This is a little heavy handed, however the NFL wanted to make the fine so large as to make it unprofitable for companies to do this. All the players know about this rule; they sign contracts that say they will respect the companies that sign sponsor contracts with the NFL. Indirectly the players benefit from these sponsor's money in the form of higher payroll and bonuses. Urlacher knew what would happen, he knew the fine and he will have to pay it.