Quote:
Originally Posted by Schneed10
I have to disagree. I guarantee you McDonalds performed a business plan analysis on the healthier menu items, and projected out a pro forma financial projection, and it showed a positive bottom line. They made that move for one reason: money. They thought that adding those items would result in incremental revenue and profits to the firm. Adding apples and milk to the menu didn't cut into revenues from burgers, fries, and shakes. It added onto the existing cash flow.
Now, they may have spun the move as taking an active interest in the obesity epidemic in America, but as always, the real motivation was money.
Business is business. Michael Moore can shine all the light on things that he wants, but in the end, companies are going to do what's in the best interests of their shareholders.
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The timing of them pulling the supersize menu items is curious. Perhaps it had nothing to do with the movie, but I really doubt it. McDonald's obviously took notice of the movie and it's success, issuing press releases denouncing the film and they went as far as taking out full page newspaper ads and placing 30 second ad spots in the opening movie trailer section of the movie.
You're right about the money, the movie threatened to hit them where it hurts, the wallet, and they acted accordingly.
05-22-2007, 12:05 PM
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