Snyder ranked as league's 5th best owner

[Mc2guy]

Can you imagine where that value would go if we could actually win a few playoff games and *gasp* a championship.

Synder did a good job of taking over a very valuable franchise and making it more valuable, but I don't consider it any stroke of genius. The primary reasons for the Redskins profitability is a large and mostly affluent regional fan base (ticket prices are "affordable" by regional standards), and an enormous and wholly owned stadium in which to pack all those affluent ticket purchasers. Neither of those creations are due to Synder...both came before he bought the team.

Where he has excelled is in the ancillary marketing and sales, e.g., owned media whereby advertizing revenue goes to the team, shrewd local TV distribution contracts, and non-competitive event revenue (beach blitz, etc)...things that all owners could do in theory but don't. Frankly what Snyder has done is pretty simple in terms of revenue extraction, and it doesn't take a genius to market a product on which you have a monopoly.

I'll give credit to Synder the NFL team owner when he wins a ring, until then he's just a good marketer with a confidence problem using his cash to overcome his management shortcomings. Personally, I'd rank him closer to 11 or 12.