I can tell you that I have used Patrick
SportsCustomsOnline.com for a lot of my customs and you can't go wrong. I will say that Coggs figures seem really great as well. 65 is probably the going rate for a quality custom. Patrick charges about 80 plus. It depends on what you want. 65 is a pretty good price for what kind of quality you are getting from Coggs. I will note though that patrick is a cowboys fan. If you can deal with that then you have no problems.
I can tell you that I did buy a substandard custom one time. I think that I ended up paying about 45 dollars, but the work was really poor in comparison to Patrick's and Coggs. You can go on Ebay and you will see the difference between ebay sellers and the customizers who take time and attention to detail.