Bruce Allen presser

[mredskins]

Originally Posted by Daseal

He said he thought Campbell's best days were ahead of him.

What struck me about the presser was when he was asked if we would rebuild he said no, that we would reload. That scares me.

I think rebuild is seen as a "bad" word in sports marketing. Rebuild says it is going to be years before we are good again, reload says we are almost there hold on.

The skins still need to sell tickets in the rebuild/reload years so it is just a play on words to keep folks drooling.

[MTK]

Originally Posted by mredskins

I think rebuild is seen as a "bad" word in sports marketing. Rebuild says it is going to be years before we are good again, reload says we are almost there hold on.

The skins still need to sell tickets in the rebuild/reload years so it is just a play on words to keep folks drooling.

Pure GM speak more than anything.

[SBXVII]

Originally Posted by mredskins

I think rebuild is seen as a "bad" word in sports marketing. Rebuild says it is going to be years before we are good again, reload says we are almost there hold on.

The skins still need to sell tickets in the rebuild/reload years so it is just a play on words to keep folks drooling.

Understood. However the marketing department needs to realize that to fans, lay person, and general public Rebuild means "fresh start" in hopes of building a team oriented organization, Reload means SSDD. We've been "Reloading" for 10 yrs now.

[jgalecpa]

I actually got a call from the Marketing dept. on New Years Eve feeling me out as to whether or not I was going to re-up my season tix next year.

They were very sympathetic as to the teams fortune (i.e. they were sales people saying whatever I wanted to hear).

Told them that the decision to re-up would depend on (a) what the skins did in the immediate offseason and if they could move me down in the same section for the same price.

I have never gotten a call like that from them before.

[Beemnseven]

Originally Posted by SBXVII

Understood. However the marketing department needs to realize that to fans, lay person, and general public Rebuild means "fresh start" in hopes of building a team oriented organization, Reload means SSDD. We've been "Reloading" for 10 yrs now.

Well said.

[mredskins]

Originally Posted by SBXVII

Understood. However the marketing department needs to realize that to fans, lay person, and general public Rebuild means "fresh start" in hopes of building a team oriented organization, Reload means SSDD. We've been "Reloading" for 10 yrs now.

To the casual fan they want to hear reload not rebuild. We on this board are not casual fans. Casual fans out number us by a ton, so they are going to play to the casual fan.