More Waisted Tax Money 2010 Census

[saden1]

Originally Posted by CRedskinsRule

The SB commercial is what got me. Are you serious that the government needs to take out a 30 second commercial of the most expensive tv airtime?

It was a brilliant move. If the objective is to inform every American about the Census the SB is the perfect venue for the government to advertise on. I would even wager that the government got the most bang for its buck among all SB advertisers.

[CRedskinsRule]

Originally Posted by saden1

It was a brilliant move. If the objective is to inform every American about the Census the SB is the perfect venue for the government to advertise on. I would even wager that the government got the most bang for its buck among all SB advertisers.

BS and if Bush had done it you would have hated it. The census gets free advert through the schools, and public health organizations. Glad you support the initiatives, but I wouldn't have expected otherwise.

[saden1]

Originally Posted by CRedskinsRule

BS and if Bush had done it you would have hated it. The census gets free advert through the schools, and public health organizations. Glad you support the initiatives, but I wouldn't have expected otherwise.

1. I don't believe you know me well enough to know that I would have hated it if Bush had done it.
2. There is no such thing as free advertising. I'm confidant you're aware of this.
3. You don't address the issue of cost effectiveness of the ad. You look at the 2.4 million price tag like a Neanderthal would and pound your chess while screaming "oga-buga" with glee and ignorance.

Check this out, yeah, according Nielson the SB had 105.97 million viewers. At 2.5 million price tag the cost of the ad per viewer is ~0.024 cents. Bang!

[CRedskinsRule]

Originally Posted by saden1

1. I don't believe you know me well enough to know that I would have hated it if Bush had done it.
2. There is no such thing as free advertising. I'm confidant you're aware of this.
3. You don't address the issue of cost effectiveness of the ad. You look at the 2.4 million price tag like a Neanderthal would and pound your chess while screaming "oga-buga" with glee and ignorance.

Check this out, yeah, according Nielson the SB had 105.97 million viewers. At 2.5 million price tag the cost of the ad per viewer is ~0.024 cents. Bang!

I actually don't have a problem with the double mailing, I understood the practicality of a notification letter before the census. I spoke of the SB commercial, because regardless of your statistics above, the government is already reaching out to houses via the mailing, the schools, and the market that is watching the SB will generally get counted. Maybe I am falling into a stereotyping trap, but if you are going to spend money for the census, you should focus the efforts on the areas and people who are likely to be uncounted, and those watching the SB don't fit into that. I could be 100% off base on this one, and I certainly feel that I have seen enough of your posts to have a basic understanding of how you quantify things, so I stand by my statement about Bush, you just would have blasted it on a different basis, maybe not doing enough to reach other areas, or some other equally statistically valid argument.


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