Darrell Green does not support Redskin name change

[mlmpetert]

Originally Posted by SmootSmack

They can't. The only way the name would change is if the government stepped in or enough advertisers backed out, thereby forcing a change. Even Snyder alone couldn't just say he's going to change the name and change it. The way the league and licensing rights are structured he'd have to get buy in from the rest of the owners because a name change could cost millions that will be felt across the league.

This isn't as simple as a HS saying they're going to drop the name Redskins, we're talking about a billion dollar organization in a multi-billion dollar league.

Since that's the case, I don't think there is anything to worry about as neither are going to happen in the near future. This whole thing is just the first really well organized, big push in creating national awareness of the issue. The seeds have been firmly planted but at the end of the day that's all that has happened.

Even if Snyder wanted to change the name I feel like he's financially "stuck" with the Redskins. Not only would the value of the brand would take a huge hit but the merchandising and rebranding costs would be massive. He would alienate his customer base and lose fans (hes not the most beloved owner to begin with). And the structural and administrative costs would be a nightmare.

Im thinking a name change could only coincide with a financial change down the road. Id imagine funds for a new stadium could be contingent upon a new name. Or if Dan ever wanted to (or was forced to) sell ownership in the team, that could trigger naming negations.

Either way, no way would Dan ever absorb the costs of a name change. Id suspect he would even need to be significantly incentivized to change the name. So until the NFL or a government wants to pay for it, we have nothing to worry about it.