Google & Other Search Engine Advertising Info

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Originally Posted by BDBohnzie

Here is a decent breakdown: Online advertising - Wikipedia, the free encyclopedia

For Google, go straight to the source.
http://adwords.google.com

See thats my problem. I know I can build my own add on google and pay everytime some clicks on my add or I can go with a company that pays google for better placement. They get better placement because of their volume and I pay one flat fee per month. When you pay per click you have to pay a good amount per click to get decent placement and then your paying just if someone clicks on your add.

What I'm looking for is someone who knows the ins and outs of advertising on the net thats not trying to sell me advertisement. I'll pay for their info/book, etc on how to advertise. When it was yellow pages and that stuff I knew all the best ways to advertise but now that I'm crossing over I'm not sure. Maybe its like my past advertising I'll just have to waist money until I find what works.